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Digital policyData collection & privacyWFA DGX Guide to Data Transparency & GDPR
Read more about "WFA DGX Guide to Data Transparency & GDPR"A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…
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ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technologySurvey on the Future of Programmatic Media
Read more about "Survey on the Future of Programmatic Media"WFA member survey. For additional details, please log in.
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Digital policyDigital transformationData collection & privacyAre you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…
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Food marketingSelf-regulationEU Pledge Annual Reports
Read more about "EU Pledge Annual Reports"In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are…
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Food marketingSelf-regulationEU Pledge Factsheet 2017
Read more about "EU Pledge Factsheet 2017"The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on…
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Food marketingMarketing lawWFA top priorities for AVMSD trilogue discussions (2017)
Read more about "WFA top priorities for AVMSD trilogue discussions (2017)"Priorities for WFA regarding the AVMSD revision.
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Digital policyData collection & privacy10 things you should know about GDPR
Read more about "10 things you should know about GDPR"Not fully aware of the implications of GDPR? You’re not alone.
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Digital policyePrivacy task force meeting materials 26 Oct 2017
Read more about "ePrivacy task force meeting materials 26 Oct 2017"Meeting materials for WFA members.
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
Read more about "Survey on Global Ad Viewability & Ad Fraud levels"WFA member benchmark. For additional details, please log in.
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Food marketingC-suite overview of M2K developments globally (2017)
Read more about "C-suite overview of M2K developments globally (2017)"Food marketing is under increasing pressure around the globe. This 2017 C-suite overview gives a birds-eye view of the latest…
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Food marketingWFA key messages on food marketing
Read more about "WFA key messages on food marketing" -
Digital policyData collection & privacy
WFA GDPR Guide for Marketers
Read more about "WFA GDPR Guide for Marketers"Five things every brand owner should know about the General Data Protection Regulation
Our upcoming events
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.